An honest number. Then a proper campaign.

Why list with us

Specialist property should not be sold like a three-bedroom in the suburbs.

Horse people can smell an agent who has never stood in a wet paddock. Lifestyle buyers want to know about water, winter, the school bus and the neighbours. Development buyers want zoning, not adjectives. We opened this agency in 2007 because that work was being done badly by offices built for volume.

You get Cath and Lee on the appraisal, the copy, the opens and the negotiation. We photograph and describe the property as it actually is — including drone video and photography, and 360° images so a buyer can walk the home before they leave the city. We call the buyers already on our books before we shout at the internet — and we still use the portals, REIWA and Domain, when they help.

• Appraisal

  We walk the property with you. Comparable sales, the horse infrastructure, the land, the roof. A range you can stand behind, not a number designed to win the listing.

• The brief

  Who is this actually for? We match it to people who have already told us their dream, then we take it to market the way that buyer buys — private, campaign, or both.

• The work

  Copy, drone and 360, photography, opens, the awkward questions, the follow-up. Two agents, one story, no disappearing after the board goes up.

• The result

  Negotiation that protects you. A settlement we stay with. And if the market is not there yet, we will say so before you spend a dollar on advertising.